News & Blog

Omnichannel vs Multichannel Digital Marketing Strategies

Omnichannel retail refers to a unified, seamless shopping experience for customers, where they can engage with a brand or retailer through multiple channels, such as brick-and-mortar stores, e-commerce websites, social media, and mobile apps, without experiencing inconsistency. The goal of omnichannel retail is to provide customers with a consistent shopping experience, regardless of the channel […]

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Digital Marketing Audits Improving Campaign Performance

What is a digital marketing audit? A digital marketing audit is a comprehensive review of a company’s digital marketing strategy, tactics, and performance. The purpose of the audit is to identify areas of strength and weakness and to provide recommendations for improvement. The audit typically covers a variety of aspects of digital marketing, including website […]

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Which is better for a startup company SEO or PPC?

It depends on the specific needs and goals of the startup company. Both SEO and PPC have their own advantages and disadvantages, and the right approach will depend on various factors such as budget, industry, and target audience. SEO (Search Engine Optimization) is a long-term strategy that focuses on improving a website’s ranking in organic […]

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SEO part of digital marketing

Is SEO part of digital marketing? Question: Is SEO part of digital marketing? Answer: SEO is one of the earliest forms of digital marketing.Is SEO part of digital marketing? Yes.Modern PPC was not even around in the mid 1990’s Neither was the term SEO.We just called it “get your website on the first page of […]

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PPC News Video

PPC News Video’s 9/29/2022  Top PPC Stories in Google News  6 Ways To Increase Your Backlink Profile Without Sending. 4 new useful LinkedIn Ads features. How to Know if Your Facebook Ads Will Work. Stay Up To Date On The Last PPC NEWS and Tips  Just listed PPC Videos on YouTube.  The guys discuss why it […]

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SEO News Video

SEO News Video’s 9/29/2022  Top SEO Stories in Google News  3 Ecommerce SEO Strategy Mistakes & How To Solve Looking to prove the value of SEO? Google Core & Product Review Updates FinishTikTok SEO strategy Upgrade Your SEO Content Strategy Stay Up To Date On The Last SEO NEWS and Tips  Just listed SEO Videos […]

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The Value Of SEO

How do you prove the value of SEO? Bill Scott SEO Expert Sept 2022Yes, good answers.I definitely like pointing out the cost of purchasing a keyword using a platform like Google Ads.That is almost like a comparison between the actual monetary value of organic and paid keywords. SEO does have some unfair advantages when compared […]

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