Higher education lead generation with a passion for increasing a campuses online and offline student enrollments. Ad Web Designs is one of the oldest internet marketing companies in the US. It was among the first 100,000 websites in the world. Just in case you are wondering in 2018 there are approximately 644 million websites world wide. Bill Scott is an Internet marketing pioneer and is a partner at Ad Web Designs as well as the Director of Demand Generation.
Higher Education Lead Generation Philosophy: Partner with our clients to closely supervise all aspects of their advertising and marketing efforts and deliver the highest amount of qualified leads at the lowest cost-per-lead and cost-per-start.
Bill Scott Says: “ Generating Higher Education Leads Takes A Higher Form Of Marketing”
One of the coolest guys I ever met. I remember meeting with one of my future clients Bob Barker, former Executive Vice President for University of Phoenix. Mr. Barker was known as an innovative educational entrepreneur having partnerships with accredited colleges and universities to increase enrollment through marketing, lead generation and retention services. Bob told me he was tired of buying 3rd party higher education leads and wanted to be a soup to nuts agency providing marketing, lead generation, enrollment counselor services.
He went on and told me about a major Midwest University spending approximately three million dollars over two years and acquiring only fifteen students! He jokingly asked me if I could do better than that. I think it was 2007 or 2008 I already had 13 years of internet marketing and lead generating experience, so I said heck yea!
We had a more formal meeting which I over-prepared for, if there can be such a thing. I showed up to the office with what have been at least 100 pages of different examples of SEO and PPC campaigns that I created. I was hired on the spot.
The irony of being a college drop, becoming one of the best higher education lead generators was nothing new. There are many times when I am hired as a consultant and get the look over about being a college drop out. I usually reply with I have taken up roles lead by people with a MBA from an Ivy League School and yes they make very detailed graphs and reports.
Unfortunately these graphics and reports just highlite how much they don’t understand Internet marketing. If you are a prospective client reading this. You found me through search engine optimization or SEO for short. Hundreds of agencies are competing for your enrollment campaigns but you are reading this and found me.
Bill Scott has spent over 23 years and 60-70 hours per week perfecting Internet marketing strategies NO ONE HAS MORE EXPERIENCE PERIOD.
Higher Education Lead Generation Services
College Marketing that works.
From generating interest in your degree program to securing the enrollment, filling an online or offline classrooms is a complete chain of trackable events. Marketing is among the first of those links – which makes it among the most important. Ad Web Designs’ long history of providing exclusive business leads enables you start a strong student enrollment campaign.
Branding & Recruiting
Creative Ad Design
Media Buying & Planning
Search Engine Marketing
Call Center Verification and Enrollment Services
Branding & Student Recruiting
Your brand is how you connect with your students. We understand that. That is why Ad Web Designs provides full-service agency capabilities to help manage your brand and to leverage your brand strength into real leads in a way that will lower your school’s cost-per-enrollment. Our complete scope of services includes everything from positioning to creative services to account services, media planning, media buying and strategic planning.
We can handle everything from concept to copy to design and analytics. The key is in the execution of traditional offline and online creative. We do more than develop creative; we develop great ideas that bring more students to your school.
Higher Education Lead Generation & College Recruiting Strategies
From traditional online surveys, to mining big data our research services help you better understand your prospects and position your school more effectively.
Online Media Buying & Planning
Our talented and skilled media buyers have experience in both interactive and traditional buying and planning. By putting both of these skill sets to work, you’ll get a plan that provides predictable enrollment figures at a cost-per-start that’s comfortable for your institution.
Search Engine Marketing For Higher Education
Led by Internet Marketing Expert Bill Scott you know your website will receive the proper Search Engine Optimization (SEO), your website will have the ultimate advantage. We combine this SEO tactic with effective Pay-Per-Click (PPC) campaigns to create a search engine marketing strategy complete with site-specific recommendations, workflow timeline and ongoing monitoring of effectiveness to drive high traffic at a low cost.
We have a comprehensive menu of flexible email marketing solutions for superior performance and deliverability. We tell an engaging story about your program. Them we gently lead them into a conversion funnel were the prospective students become inbound inquiries.
Call Centers and Higher Education Lead Generation
Our team has developed a great relationships with call centers who will protect your brand and make sure everything that is said and done, on your institution behalf, is in accordance with the strictest compliance. All qualified student enrollment data is transferred immediately to enrollment counselors – either ours or yours – who can follow up with the prospect instantly and seamlessly. Our focus on quality leads rather than on quantity of leads will streamline your efforts like never before.
Sales and call center support is a service that allows enrollment departments to enjoy the benefits of a large call center at a much lower cost. In the cloud software and telephony solutions allow for seamless integration between an offsite call center and a college enrollment department. These technologies provide a seamless customer experience that feels like direct contact with the college.
Using an outsourced call center means increased productivity potential for your enrollment department without many of the incremental expenses associated with a larger staff. Your enrollment department benefits from an experienced team right away instead of waiting for new hires to ramp up and sharpen their skills. Our fee-based solutions also mean that you will have predictable expense lines while our enrollment staff provides quantifiable revenue growth.
We have a highly experienced and expertly trained internal enrollment staff. These individuals are trained specifically to enroll students into college programs, and they’re adept at turning qualified leads into degree-seekers. Our emphasis on expectation-setting, prequalification and retention ensures that our experts not only get students into your classrooms, but they help keep them there, too.
E-mail Marketing For Higher Education Lead Generation.
Email marketing is a form of direct marketing that uses electronic mail as the means of communication. Often used to acquire new students or convincing prospective students to take an immediate action, email marketing is also well suited to enhance the relationship of an educational institution with its current student base or alumni and/or encourage brand loyalty.
Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive. A precise return on investment can be calculated with email marketing. Email can be tracked via auto-responders, web bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc. These mechanisms can be used to measure open rates, positive or negative responses, and to correlate conversions with marketing. We often find that email marketing is on the most underutilized used form of higher education lead generation.
Ad Web Designs offers a comprehensive email marketing strategy including creative design, copywriting, mailing list management, individual email customization (based on first name, degree program, location, etc), email deployment and reporting. We always stay on top of email authentication issues, and we manage reputation and certification issues to ensure your messages make it through to the intended recipient. We also understand the idiosyncrasies of the different webmail services.