Omnichannel vs Multichannel Digital Marketing Strategies
Omnichannel retail refers to a unified, seamless shopping experience for customers, where they can engage with a brand or retailer through multiple channels, such as brick-and-mortar stores, e-commerce websites, social media, and mobile apps, without experiencing inconsistency. The goal of omnichannel retail is to provide customers with a consistent shopping experience, regardless of the channel […]
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