Bill Scott
Owner at Ad Web Designs (1996–present) · Upvoted by David Kang, Mod Master Digital
Marketing & Social Media, Singapore University of Technology and Design and Sanmita Sahu,
MBA Marketing & Human Resources, KIIT School of Management (2018) · 4y

Hello!

My Name is Bill Scott and I am a SEO Pioneer and have had 1st page results for some of
the webs most competitive words.

Why is SEO the hardest skill for marketers to master?

SERPs are fluid not only in algorithmic terms but design and function of the SERPs page
itself. As Google’s greed grows and the need to generate more revenue grows. You see the
Organic opportunity shrink.

Maps(6 pack to 3), Paid Ads (Getting more convoluted with organic results, like the last
Google design update disaster) Also see Snippets and Answer boxes.

All designed with the hopes of having someone stay on the SERPs just a few seconds
longer increasing the likely hood an ad click will occur.

So you have a shrinking playing field, yet more players as the web continues to grow.

Yea I don’t have all the time I need to write all of this stuff. lol (a book).

The skill sets needed are both left and right brain.

Writing – A buttery smooth command of your native language.

Research

Analytics

Statistics

Graphics

Psychology

Patience’s

Competitiveness

Desire to keep learning

SEO is part Art the content you create and part Science measuring and testing the
effectiveness of your Art.

Best I can do in the allotted time.

110.8K views · View 151 upvotes · View 15 shares 1 of 28 answers

Then I got banned I guess they were mad that reddit got the google deal and wanted to clean up similar posts about Google’s greed.

Original Post