Looking for  Digital Marketing Expert?

26 Years of Digital Marketing and Consulting – SEO and PPC.
I am highly focused on delivering maximum ROI and have successfully competed in many business vertices B2B and B2C, literally from Attorneys to Zoos.

My experience is focused on digital marketing strategies to increase brand awareness, demand generation and lead generation.

I am comfortable working hands-on or managing a diverse workforce within an organization.

My colleagues describe me as a digital marketing expert  and extremely competent manager.
Authorized to work in the US for any employer

Work Experience

Digital Marketing Consultant
Ad Web Designs – Phoenix, AZ
January 1996 to Present
As  digital marketing expert I conceptualize, initiate and manage web design, online advertising and email campaigns for a wide range of small and medium businesses.
Responsible for the creation and strategic execution of digital marketing plans for a portfolio of clients.
Develop an integrated scope of digital marketing across multiple digital channels to support the sales and revenue goals for both clients and Ad Web Agency.
Responsible for establishing and optimizing marketing strategies by performing A/B testing, analyzing results, and using findings to develop nurture campaigns that guide target audiences through the customer journey.
SEO content development strategies.
Digital marketing campaign audits.
Custom reports using Google Data Studio.
Google Analytics and GTM tracking codes.
Responsible for all aspects of team management and 3rd party vendors.
Held strategy meetings with clients to discuss the results of targeted marketing metrics.
Developed and promoted Ad Web owned lead generating websites.
Owned and managed the largest portfolio of Arizona real estate domains.

SEO Manager

RIESTER – Phoenix, AZ
July 2022 to September 2022
Responsible for SEO strategy, management and implementation.
Clients included: Talking Stick Resort, Casino Arizona, Truly Nolen, Peter Piper Pizza and others.
Collaborate with clients and internal teams to meet organic performance objectives.
Conduct website audits and present findings.
Analyze and make recommendations on elements that impact a website’s ranking.
Recommend content ideas and collaborate with stakeholders.
Identify new opportunities to drive results and improve performance.
Compile and analyze recurring reports.
Collaborate on creative assets.

Internet Marketing Manager

Rec Van / Start-Up by La Mesa RV – Phoenix, AZ
January 2021 to May 2022
Develop an overall internet marketing strategy for start-up.
Competitive and industry analysis.
Exceeded opening sales goal by 200%.
Coordinated TV , Radio, and OTT with consistent branding.
Complete SEO strategy including both on-page and off-page strategies.
Google & Facebook paid ads focusing on inbound lead generation.
Promoted brand awareness videos on multiple digital platforms.
Complete SEO strategy including both on-page off-page strategies.
Segmentation of email database into specific marketing campaigns.
Landing page development and optimization.
Facebook paid ads focus on inbound lead generation.
Comprehensive social media strategy for hr tasks, branding, lead generation and SEO.

Digital Marketing Manager

La Mesa RV is a billion dollar RV sales and service company – Phoenix, AZ
November 2018 to May 2022
Responsible for digital strategy and implementation for the company’s 10 locations in 4 states.
Transfer traditional marketing budget to digital marketing.
Responsible for paid ad campaign strategy and implementation.
Google Ads management and ad creation.
Content promotion YouTube videos, product and lifestyle ads.
Facebook ad campaign manager and ad creation.
Managed digital ad spend growing from 300K to 1.7M.

Launched a new store brand exceeding sales expectations 2x.
Increased Sales over 110 Million in a down market.
Marketing team set company sales record.
SEO strategy including website redesign with emphasis on mobile.
Managed direction of content team providing topics for text, images and video.
Managed Google My Business for 10 locations across 4 states.
Managed YouTube Channel.
Digital Kiosk management.
Attended trade shows and performed set up of digital displays.
Increased the number of form submissions, phone calls and store visits by 104%, 1,30% and 51% respectively.

Internet Marketing Director

ITM Trading – Phoenix, AZ
October 2013 to August 2017
Developed and managed the Internet marketing strategy for lead generation and e-commerce.
Created and managed national PPC campaigns in Google
Adwords and Bing.
A/B testing ads and landing pages for ongoing conversion optimization.
Created custom retargeting and look a like audience campaigns.
Tracked goals and conversions through Google Analytics with focus on UX.
Managed 150K PPC budget increased to 300k after generating positive ROI.
Generated radio and internet leads for in house sales team.
Managed leads in Microsoft Dynamics CRM.
Created and managed email marketing funnel campaigns for authority and retention.
Developed paid and organic social media campaigns for social channels increasing brand awareness and sales.
Created and directed our YouTube channel which became the top revenue producing channel.
Developed and managed SEO strategy for website and ecommerce section including: keyword choices, website UI, structure and other important on and off page factors.
Implementation of SEO targets using Google Analytics and multiple SEO tools.
SEO ecommerce website layout structure with close attention
Managed a team of 6 including inhouse and outsourced specialist.
PR media outreach for company awareness and interviews with key personnel..
SEO Specialist

Active Forever – Scottsdale, AZ
July 2012 to October 2013
Developing and implementing on page and off page SEO strategies for NOP commerce website.
Wrote content pages and added SEO friendly UI for article database.
Refinement of e-commerce pages to increase organic and paid conversions.
Worked with PPC specialist to lower cost for our most popular keywords.
Tracked improvement of keywords for the campaign duration using seo tools including: Screaming Frog, Ahrefs and SEM Rush.
Improved organic web position for many company and product keywords to lower PPC costs.
Competition monitoring using spyfu.
Held SEO training for in-house content writers about using the fundamentals of search engine optimization and best SEO practices for ecommerce websites.
Managed SEO for product pages for ecommerce website.
Contract Internet Marketing Director

EDU Interactive – Scottsdale, AZ
June 2008 to December 2008
San Diego, CA

Responsible for all digital advertising and marketing for EDU interactive websites.
Developed and implemented student enrollment lead generation campaigns for colleges and universities.
Supplied in house sales staff with freshly confirmed leads funneled through the company’s CRM system.
Creation and management of Adwords and Bing campaigns with
50,000 keyword related to various degree programs.
Each campaign contained specialty landing pages.
Managed paid media buying on advertising networks.
A/B multivariate testing of landing pages.
Generated positive ROI on 750K annual budget.
Added an additional 8.5% in revenue through lead capture form innovation.
SEO Strategy and implementation for company owned Edu
Degree Directory.
Designed SEO friendly UI and website structure based on SEO silos including degree subject, degree type and class location.
Consulted with the technical staff of several universities to improve SEO mechanics and website copy. This lead to first page results for hyper-competitive keywords.
Developed reports for team members and corporate officers on key website and lead generation metrics.
Lead and managed a team of 5 in house internet marketers.
Managed and tracked other 3rd party lead generators for quality assurance.
College in Business Marketing
ASU Tempe – Tempe, AZ
August 1992 to January 1995
HS Diploma
Paradise Valley High School – Phoenix, AZ
August 1980 to May 1984
Junior in College
Digital Marketing Skills
Do you have any of these top skills employers are looking for?
Events Management
SEO Expert Level
Social media marketing
Google Analytics
Adobe Photoshop
Constant Contact
Google AdWords
Google AdWords
Facebook Advertising
Team management
Public relations
PPC Campaign Management
Writing skills
Lead generation
SEO tools
Search engines
Social media management
Customer segmentation
CRM software
Email marketing
Marketing management
Database marketing
Conversion optimization
Web design
Digital marketing
Web development
Bing Ads
A/B testing
Analysis skills
Quality assurance
Affiliate marketing
Video editing
Human resources
Content creation
B2B sales
Video production
Content management
Content development
Microsoft Office
Communication skills
Google Ads
Marketing Automation
Certifications / Licenses
Brightedge SEO
Real Estate License
November 2007
Google Ads Certification
Bing Ads Certification
Google AdWords Certification
Google Analytics Certification


Bill Scott Internet Marketing Pioneer
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