What Is SEO?
- The term SEO was accepted as a replacement term for getting a website to the first page of search engines for relevant goal specific keywords.
- The acronym for search engine optimization.
- A term associated with digital marketing.
- The first popularized digital marketing service.
- Measured as organic web traffic.
- Accepted as having one of the best returns on advertising budgets.
What is On page SEO?
On Page SEO or On-site SEO is the practice of optimizing the content on web pages to rank higher. On-page SEO will increase your organic traffic in search engines. On-page SEO and the content creative is the one element, a website owner has the most control over.
- Develop content based on target keyword research.
- Use effective titles and headings.
- Write strong meta descriptions.
- Optimize all images.
- Include a number of internal links.
- Provide a user-friendly design on desktop and mobile.
- Optimize page speed.
- Make use of navigation and sitemaps.
- Lean into semantic HTML.
- Getting Traffic
One of the best ways to get traffic to your website is to have a successful coverage of a variety of searched topics. Today, right now, people making internet searches around your content topics that are relevant to your business . You are building authority and trust. Now all we have to do is to rank it for the various keywords among topics.
- Selecting Keywords
An SEO will know and use a keyword matrix for popular search terms.
This SEO stuff can be “the long way around the barn” to get the client to the ultimate goal of ranking for commercially viable keywords in organic search.
What are commercially viable keywords?
Keywords that have a strong probability to convert into a measurable conversion action.
You can assign a dollar value to organic search by using the data from an advertising platform you are probably currently using as a keyword tool in Google Ads.
An Example of a commercially viable keyword.
I live in Phoenix. It’s 110 degrees hot in the shade. My AC just broke. What am I going to search for minimally online mobile or desktop? “AC Repair” a good keyword to target in the organic.
What is content marketing all about?
SEO Content Strategy Example of how SEO works in the real world.
I was sitting at my desk when I received a phone call from someone in Utah. It was a father who was relocating from Utah to Arizona and his daughter was interested in attending a college or online university for an MIS degree.
As he went on in detail. I was thinking; We are a student enrollment lead generator and provide our services. We are not really a place for the public to contact us for direct info.
But I knew that University of Arizona offered a MIS Degree which was ranked #4 in the country. I told him about the University of Arizona’s degree program. He thanked me for my time and called the University of Arizona.
Just just for fun I checked the stats for adwebdesigns.com and sure enough we were showing up in organic search for on campus degrees in digital or internet marketing in Arizona.
Ideally the University of Arizona should have received that call directly but they found Ad Web Designs instead.
SEO content marketing can solve problems and earn loyal followers.
What is Technical SEO?
Technical SEO is breaking down the various technical elements of your website and web host. The technical elements are optimized for performance, so a website can earn more organic web traffic from a search engine like Google.
- What Are Parts of Technical SEO?
- Crawling Ability
- Mobile Capabilities
- URL Best Practices
- Duplicate Content
- Website Speed
- Supported Mobile Device
- Indexing Ability
- Architecture Site
- Schema Mark-Up
Local Search Engine Optimizations Services
What is local search engine optimization?
Local search engine optimization (SEO) is an organic web traffic generation strategy.
This is a strategy for appearing in the organic search engine results.
Websites are optimized to appear in local search results based on a user’s geographical location or direct input of geographic and contextual search methods such as; text and speech communications.
Who Needs Local Optimization?
Local SEO is great for a wide variety of consumer related products and services.
- Automotive & Recreational Vehicles
- Law firms
- Real estate companies
- Pest Control
- Garage door repair services
If your business is dependent on revenue generated by providing a product or service to a local area then local SEO is a must!
Not only a must but if you are in a competitive industry you might need a search engine strategy to gain market share of your most commercially viable keywords.
Organic website traffic to a local business provides a higher ROI than most digital marketing methods. Organic website traffic is used to lower the cost of customer acquisition.