Higher Education Lead Generation For Colleges and Universities.
Stop buying educational leads that are sold to multiple schools and colleges. Our agency is not in the lead broker business. We develop custom online marketing campaigns for your specific school and your specific programs. We can consult with your marketing and IT staff to generate “exclusive leads” in house.
Some of our contract work includes lead generation for major colleges and Universities including:
Abilene Christian University
A.T. Still University
Iowa Central college
A.T. Still University Example
Clients goal(s) was to increase the number of students enrollment leads and improve their organic search engine ranking in Google for degree programs offered.
Competition Research & Keyword Discovery
Search Engine Campaign Setup with all selected search engine portals
Setup of unique toll-free tracking number used exclusively for PPC campaign
Ad Group Configuration
Initial Ad Variation Copywriting
Split Testing Ad Variations – A/B Testing
Keyword Bid Amount Monitoring/Adjustment
Average Ad Position Monitoring/Adjustment
A.T. Still University’s PPC campaign generated 80 leads throughout the month of July. The average Cost-per-Lead (to include phone calls generated) was $27.25. ATSU received 67 phone leads in July from the PPC campaign.
The average call duration was 4 minutes and 3 seconds. Majority of the calls came in from 9am-1pm and Wednesday was the most popular day of the week to receive calls.