Enrollment Leads

Enrollment Leads

Higher Education Lead Generation For Colleges and Universities.

Stop buying educational leads that are sold to multiple schools and colleges. Our agency is not in the lead broker business. We develop custom online marketing campaigns for your specific school and your specific programs. We can consult with your marketing and IT staff to generate “exclusive leads” in house.
Some of our contract work includes lead generation for major colleges and Universities including:
Abilene Christian University
A.T. Still University
Boston University
Columbia College
Florida State
Indiana Tech
Iowa Central college
Norwich University

A.T. Still University Example

Clients goal(s) was to increase the number of students enrollment leads and improve their organic search engine ranking in Google for degree programs offered.

Pre-Launch Campaign Estimates

Competition Research & Keyword Discovery
Search Engine Campaign Setup with all selected search engine portals
Setup of unique toll-free tracking number used exclusively for PPC campaign
Ad Group Configuration
Initial Ad Variation Copywriting
Split Testing Ad Variations – A/B Testing
Keyword Bid Amount Monitoring/Adjustment
Average Ad Position Monitoring/Adjustment

Actual Campaign Results

Executive Summary
A.T. Still University’s PPC campaign generated 80 leads throughout the month of July. The average Cost-per-Lead (to include phone calls generated) was $27.25. ATSU received 67 phone leads in July from the PPC campaign.

The average call duration was 4 minutes and 3 seconds. Majority of the calls came in from 9am-1pm and Wednesday was the most popular day of the week to receive calls.

SEO Results

Executive SEO Summary
Working with the staff A.T. Still University’s to increase their organic search position.
Here is an example of SEO of a college website. AT Still University was not showing up on the first page for their most important degree programs. The project was contracted out to AD Web Designs Bill Scott. Bill has been performing SEO services since 1996 and is credited for been a pioneer in the SEO field.
An SEO plan was developed and implemented and with in just a few months engineered first page ranking for hundreds of keyword combinations.

First page results in Google for degree programs.