Front end web portal with easy to navigate design, once you have the data.
Related home service providers pay a premium to have advertisements on the website.
Back end is the tougher part.
The marketing/sales team visits various projects and collects data on site. They offer some schemes for attractive web publicity and greater coverage online for a certain subscription fee.
Each Phoenix suburb has a manager, who is in-charge of covering the maximum projects from that area.
Easy back end to assist agents to add articles.
Lead database with automatic email system.