Video Marketing

Video marketing pioneer, Ad Web’s Bill Scott had created one of the very first video websites. In Fact DMOZ, a human edited web directory used by Google, to enhance its own search results had to create a “brand new” video website category in its online directory.
Back in Mid 90’s Mr. Scott was a RealPlayer and NetShow beta tester. The first online videos were small and choppy. Video streaming was in its infancy with frame rates as low as 2-5 frames per second. A far cry from today’s full screen 4K video. The die was cast as video, would be an important component of digital marketing.

YouTube The King of Video Content Marketing
YouTube Marketing

Video Performance Tracking
YouTube Analytics

Why You Need A YouTube Marketing Plan.

Facts and Numbers

  • YouTube gets over 30 million visitors per day.
  • The total number of people who use YouTube – 1,300,000,000.
  • In an average month, 8 out of 10 18-49 year-olds watch YouTube.
  • The total number of hours of video watched on YouTube each month – 3.25 billion.
  • The average number of mobile YouTube video views per day is 1,000,000,000
  • The average mobile viewing session lasts more than 40 minutes
  • Female users are 38% and male users are 62%.
  • User Percentage by Age 18-24 – 11%, 25-34 – 23%, 35-44 – 26%, 45-54 – 16%, 50-64 – 8%, 65+ – 3%, unknown age – 14%.
  • Mobile Youtube users spent 40 minutes on average session, up more than 50% year-over-year
  • More than half of YouTube views come from mobile devices.
  • YouTube overall and even YouTube on mobile alone reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
  • The number of hours people spend watching videos (aka watch time) on YouTube is up 60% year-over-year
  • ONLY 9% of U.S small businesses use Youtube as a Marketing Channel Hurry enact a YouTube Marketing Plan before that number grows!